There once was a time on the Internet when web design wasn’t very important. Maybe a decade ago or so, the main thing you had to do was just have a website. That factor alone would give you a strong advantage in the marketplace, and you’d have a leg up on your competition who didn’t yet make the move to the online realm. However, those times have long since passed. Now merely having a website isn’t enough. You need to make use of high quality web design to help your business stand out, attract new customers and ultimately be successful on the Internet.
One factor playing into this is that the Internet has expanded greatly over the years. Now nearly every business has a website or multiple online presences, and millions of individuals do as well. That means that there is a huge supply of competition, and it also means that the bar has been raised in terms of what quality web design actually is. Today, if you have an unattractive website or one that doesn’t operate easily you are going to scare away all of your visitors and you’ll lose out on all of that extra money.
Your web design needs to be setup in such a way that the most important information is easily found, and all of the pages can be quickly navigated between. Put yourself in the shoes of a visitor who comes to your site. What are they really seeking out, and how can you provide that for them? It’s about meeting their needs by implementing specific solutions.
Web design will help you take any website visitor and draw that person into the path you want them to take. If you’re trying to sell a product, it should be simple and intuitive to continue to the sales page and make an order. If you want people to send you an email for a quote, getting to that online form has to be as easy as possible. Whatever your goals are, you need to use your web design to bring people to that.
Of course, being attractive and visually pleasing is important in and of itself. A site that has contrasting colors or a poor layout or scheme isn’t going to draw much attention or interest. More often than not people will see a bad looking website and they will just click immediately on the back button. That’s because the site sends off vibes that it is unprofessional, it doesn’t care or perhaps it doesn’t know any better.
None of that is any good to try to establish your brand and your image, or to find new customers and prospects. Therefore an aesthetically pleasing website is extremely important. It will add value to your image and it will make you seem professional and trustworthy.
As you can see, high quality web design plays a huge role in your online success. A poorly designed website will send your visitors running off as they have difficulty finding what they are looking for, as they don’t appreciate the quality or appearance of your website and as you fail to successfully convert them in the ways that you’d like to. Therefore, take all steps necessary to ensure that your website has a unique, top notch web design.
By Lance Bachmann
Local Internet Traffic provides Philadelphia web design services and all things Internet marketing for both local and national companies. How your website design turns out can make all the difference in your sales.